An advertisement for power tools might feature burly men in a noisy workshop. An ad for luxurious perfume might feature sultry film actresses or pop divas posing in exotic locales. But what if the product is an annuity contract? Naturally, the advertisement will display a kindly-visaged matron in her rocking chair, serenely contemplating her sunset days.

The following ads, placed by Wheaton College in Moody Magazine throughout the 1950s, unashamedly brandish the heartwarming images of genteel elderly women, wondering exactly where they might securely, Christ-honoringly allocate their monies.

If these precious, irresistible old dears can trust Wheaton College with their funds, surely you can too!